tag:blogger.com,1999:blog-66194771639382533562024-02-08T12:08:24.592-08:00MH Momentum HubBlog from the Momentum Hub team for people interested in marketing, technology and events marketing.Anonymoushttp://www.blogger.com/profile/03767692635654145424noreply@blogger.comBlogger42125tag:blogger.com,1999:blog-6619477163938253356.post-5447514096922154042012-08-20T07:01:00.000-07:002012-08-20T07:01:08.920-07:00BBC Olympics Architecture OverviewWorth looking at this blog post about the <a href="http://www.bbc.co.uk/blogs/bbcinternet/2012/08/building_olympic_website.html">BBC Olympic architecture</a>.<br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="http://www.bbc.co.uk/blogs/bbcinternet/img/olympics_architecture_overview.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="283" src="http://www.bbc.co.uk/blogs/bbcinternet/img/olympics_architecture_overview.png" width="400" /></a></div>
<br />Anonymoushttp://www.blogger.com/profile/03767692635654145424noreply@blogger.com0tag:blogger.com,1999:blog-6619477163938253356.post-2547350119112913842012-08-07T06:31:00.000-07:002012-08-07T06:31:32.025-07:00BBC Getting The Olympics To Your DeviseReally good blog posting on getting <a href="http://www.bbc.co.uk/blogs/bbcinternet/2012/08/data_video_flow_olympics.html">Olympics data</a> to your mobile devise.<br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="http://www.bbc.co.uk/blogs/bbcinternet/2012/08/02/IVP_Photographic2.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="400" src="http://www.bbc.co.uk/blogs/bbcinternet/2012/08/02/IVP_Photographic2.jpg" width="400" /></a></div>
<br />Anonymoushttp://www.blogger.com/profile/03767692635654145424noreply@blogger.com0tag:blogger.com,1999:blog-6619477163938253356.post-75290262597911459622012-08-03T05:16:00.001-07:002012-08-03T05:16:38.917-07:00Map Of Business Start Up's In The UK<div class="separator" style="clear: both; text-align: center;">
<a href="http://3.bp.blogspot.com/-BASPlZuQIJI/UBvBEEMv4dI/AAAAAAAAAi0/_ndr7ddUtvY/s1600/UKmap_startup_2298120b.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="250" src="http://3.bp.blogspot.com/-BASPlZuQIJI/UBvBEEMv4dI/AAAAAAAAAi0/_ndr7ddUtvY/s400/UKmap_startup_2298120b.jpg" width="400" /></a></div>
<br />Anonymoushttp://www.blogger.com/profile/03767692635654145424noreply@blogger.com0tag:blogger.com,1999:blog-6619477163938253356.post-44040504840582245222012-08-03T02:54:00.001-07:002012-08-03T02:54:53.328-07:00Really Interesting Blog Post On BBC Olympic Data ManagementThis blog posting on how the BBC organised the <a href="http://www.bbc.co.uk/blogs/bbcinternet/2012/08/olympic_data_xml_latency.html">data services for the Olympics</a> is really worth a good read.<br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="http://www.bbc.co.uk/blogs/bbcinternet/2012/08/01/01_flowchart_down_595.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="400" src="http://www.bbc.co.uk/blogs/bbcinternet/2012/08/01/01_flowchart_down_595.png" width="252" /></a></div>
<br />
<br />
<br />Anonymoushttp://www.blogger.com/profile/03767692635654145424noreply@blogger.com0tag:blogger.com,1999:blog-6619477163938253356.post-67230719317347642542012-08-02T05:48:00.000-07:002012-08-03T02:55:22.518-07:00Digital Newspaper and Magazine Readership<div class="separator" style="clear: both; text-align: center;">
<a href="http://1.bp.blogspot.com/-hvrJuL8ko9I/UBp22HwcoHI/AAAAAAAAAik/pnZKBvXgPi8/s1600/NRS_e-reader-infographic.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="376" src="http://1.bp.blogspot.com/-hvrJuL8ko9I/UBp22HwcoHI/AAAAAAAAAik/pnZKBvXgPi8/s400/NRS_e-reader-infographic.jpg" width="400" /></a></div>
<br />Anonymoushttp://www.blogger.com/profile/03767692635654145424noreply@blogger.com0tag:blogger.com,1999:blog-6619477163938253356.post-64411722770668847212012-06-20T02:36:00.000-07:002012-06-20T02:36:02.248-07:00Momentum Hub UpdateWe are launching a number of new features in <a href="http://www.momentumhub.com/">Momentum Hub</a>.<br />
<br />
First of all the interface has had a re-fresh using <a href="http://twitter.github.com/bootstrap/">Twitter Bootstrap</a> so the system now works on computer, mobile and tablet.<br />
<br />
We have also updated the targeting options for all campaigns so we can now target campaigns within a specific radius of a postcode.<br />
<br />
Finally we have a new voucher system so customer can send out marketing vouchers or vouchers customer can purchase directly through <a href="http://www.momentumhub.com/">Momentum</a>.<br />
<br />
This is a big step forward for <a href="http://www.momentumhub.com/">Momentum Hub</a> and you can expect to see a lot more in press over the next few weeks.<br />
<br />Anonymoushttp://www.blogger.com/profile/03767692635654145424noreply@blogger.com0tag:blogger.com,1999:blog-6619477163938253356.post-16640487938593198362012-06-19T07:11:00.001-07:002012-06-19T07:12:43.860-07:00The Future Of Digital MarketingInteresting infographic on the <a href="http://econsultancy.com/uk/blog/10133-the-future-of-digital-marketing-infographic?utm_medium=feeds&utm_source=blog">future of digital marketing</a>.<br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="http://assets.econsultancy.com/images/0001/9939/FODM_Infographic.PNG" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="640" src="http://assets.econsultancy.com/images/0001/9939/FODM_Infographic.PNG" width="129" /></a></div>
<br />
<br />
<br />Anonymoushttp://www.blogger.com/profile/03767692635654145424noreply@blogger.com0tag:blogger.com,1999:blog-6619477163938253356.post-82672163896446752292012-06-19T03:47:00.002-07:002012-06-19T03:49:27.067-07:00Interesting Infographic On Spending Levels For Stag & Hen EventsI thought this was interesting on the spending levels for stag and hen events from Lending Stream.<br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="http://www.lendingstream.co.uk/blog/wp-content/uploads/2011/03/Stag-and-Hen-infographic5.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="640" src="http://www.lendingstream.co.uk/blog/wp-content/uploads/2011/03/Stag-and-Hen-infographic5.jpg" width="292" /></a></div>
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<a href="http://www.momentumcoachhire.com/">Momentum Coach Hire (MCH)</a> will quote on over 36,000 <a href="http://www.momentumcoachhire.com/stag-party-coach-hire/">stag events</a> and over 13,000 <a href="http://www.momentumcoachhire.com/hen-party-coach-hire/">hen</a> events in the next year.<br />
<br />
There is one big gap in the numbers and that is where most Hen & Stag events happen, you can find this on <a href="http://www.momentumhub.com/">Momentum Hub</a>.<br />
<br />
<br />Anonymoushttp://www.blogger.com/profile/03767692635654145424noreply@blogger.com0tag:blogger.com,1999:blog-6619477163938253356.post-54453765793856648582012-06-18T02:52:00.001-07:002012-06-18T02:52:56.798-07:00Interesting Infographic On Customer ReviewsObviously <a href="http://www.momentumhub.com/">Momentum</a> invest a lot of time in customer reviews and we see it as an essential part of the <a href="http://www.momentumcoachhire.com/">coach hire</a> business and our <a href="http://www.coachcompare.com/">cost comparison</a> websites.<br />
<br />
I am not sure I agree with all of these statistics and it does not take account of spam review activity.<br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="http://assets.econsultancy.com/images/resized/0001/9905/demandforce-unselfish-reasons-reviews-6.11.12-blog-full.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="640" src="http://assets.econsultancy.com/images/resized/0001/9905/demandforce-unselfish-reasons-reviews-6.11.12-blog-full.png" width="310" /></a></div>
<br />Anonymoushttp://www.blogger.com/profile/03767692635654145424noreply@blogger.com0tag:blogger.com,1999:blog-6619477163938253356.post-19130816897498224392012-06-01T07:53:00.002-07:002012-06-01T07:53:30.093-07:00A Day In The InternetA great infographic on a day in the internet.<br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="http://1.bp.blogspot.com/-WnXrxP0Zv_s/T8jXQlzYAII/AAAAAAAAAhU/5ENs-S3VN9g/s1600/154318724702045623_HyycgcmS_c.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="http://1.bp.blogspot.com/-WnXrxP0Zv_s/T8jXQlzYAII/AAAAAAAAAhU/5ENs-S3VN9g/s1600/154318724702045623_HyycgcmS_c.jpg" /></a></div>
<br />Anonymoushttp://www.blogger.com/profile/03767692635654145424noreply@blogger.com0tag:blogger.com,1999:blog-6619477163938253356.post-2673479447481871262012-05-31T06:08:00.000-07:002012-05-31T06:08:16.863-07:00Junk The JargonIt is interesting to see the detrimental effect jargon has on recruitment communications, I would say these principles apply to all communications.<br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="http://3.bp.blogspot.com/-PInisW-T2PI/T8dtF05BuuI/AAAAAAAAAhI/sYavIOW2B8s/s1600/Monster.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="640" src="http://3.bp.blogspot.com/-PInisW-T2PI/T8dtF05BuuI/AAAAAAAAAhI/sYavIOW2B8s/s640/Monster.jpg" width="100" /></a></div>
<br />Anonymoushttp://www.blogger.com/profile/03767692635654145424noreply@blogger.com2tag:blogger.com,1999:blog-6619477163938253356.post-22725545664231928702012-05-30T08:14:00.001-07:002012-05-30T08:14:38.402-07:00The Momentum Hub IT TeamThe <a href="http://www.momentumhub.com/">Momentum Hub</a> IT team.<br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="http://2.bp.blogspot.com/--GUtc60UCTI/T8Y5RneW7cI/AAAAAAAAAg8/7_l8XZFROWg/s1600/DSC00048.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="225" src="http://2.bp.blogspot.com/--GUtc60UCTI/T8Y5RneW7cI/AAAAAAAAAg8/7_l8XZFROWg/s400/DSC00048.JPG" width="400" /></a></div>
<br />
<br />
<br />Anonymoushttp://www.blogger.com/profile/03767692635654145424noreply@blogger.com0tag:blogger.com,1999:blog-6619477163938253356.post-12468214075875731522012-05-24T09:04:00.003-07:002012-05-24T09:04:48.858-07:00The Complexity Of Social Media<div class="separator" style="clear: both; text-align: center;">
<a href="http://static5.businessinsider.com/image/4fb5077becad045f47000003-586-431/buddy-media-social-marketing.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="295" src="http://static5.businessinsider.com/image/4fb5077becad045f47000003-586-431/buddy-media-social-marketing.jpg" width="400" /></a></div>
<br />Anonymoushttp://www.blogger.com/profile/03767692635654145424noreply@blogger.com0tag:blogger.com,1999:blog-6619477163938253356.post-52857579743871779802012-05-24T06:20:00.001-07:002012-05-24T06:20:20.184-07:00Should your business be on Pinterest?Should your business be on <a href="http://blog.intuit.com/trends/should-your-business-be-on-pinterest-find-out-infographic/">Pinterest</a>?<br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="http://blog-s1.intuitstatic.com/wp-content/blogs.dir/1/uploads/12.03.13_pinterest-flowchart_FINALcopy.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="640" src="http://blog-s1.intuitstatic.com/wp-content/blogs.dir/1/uploads/12.03.13_pinterest-flowchart_FINALcopy.png" width="216" /></a></div>
<br />
<br />
<br />Anonymoushttp://www.blogger.com/profile/03767692635654145424noreply@blogger.com0tag:blogger.com,1999:blog-6619477163938253356.post-84489377254373868432012-05-24T03:36:00.002-07:002012-05-24T03:36:55.836-07:00Model We Are Working On For Momentum HubThis is a model we are working on for <a href="http://www.momentumhub.com/">Momentum Hub</a>.<br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="http://4.bp.blogspot.com/-Z4B4YUfC-AU/T74PMb8PUfI/AAAAAAAAAgU/_EfEcBfXVAQ/s1600/MomentumHubModel.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="286" src="http://4.bp.blogspot.com/-Z4B4YUfC-AU/T74PMb8PUfI/AAAAAAAAAgU/_EfEcBfXVAQ/s400/MomentumHubModel.jpg" width="400" /></a></div>
<br />
<br />
<br />Anonymoushttp://www.blogger.com/profile/03767692635654145424noreply@blogger.com0tag:blogger.com,1999:blog-6619477163938253356.post-53897027622474524082012-05-23T08:47:00.000-07:002012-05-23T08:47:00.355-07:00New Guide For Customers Using Momentum Hub<div class="separator" style="clear: both; text-align: center;">
<a href="http://4.bp.blogspot.com/-gjb-XbZkvFk/T70F3GP719I/AAAAAAAAAgE/h07sXptrAJM/s1600/MomentumHubGuide.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="240" src="http://4.bp.blogspot.com/-gjb-XbZkvFk/T70F3GP719I/AAAAAAAAAgE/h07sXptrAJM/s320/MomentumHubGuide.jpg" width="320" /></a></div>
<br />
<div>
This is the new guide for customers to get the most out of using <a href="http://www.momentumhub.com/">Momentum Hub</a>, the first draft ready to amend and develop as we grow with our customers. </div>
<div>
<br /></div>
<div>
<br /></div>
<div>
<br /></div>Anonymoushttp://www.blogger.com/profile/03767692635654145424noreply@blogger.com0tag:blogger.com,1999:blog-6619477163938253356.post-34401274991535789822012-05-22T05:12:00.000-07:002012-05-22T06:21:36.107-07:00The Importance Of Customer ReviewsI was looking at some research into<a href="http://econsultancy.com/uk/blog/9958-88-of-consumers-consult-reviews-when-making-a-purchase?utm_medium=feeds&utm_source=blog"> customer reviews on econsultancy</a> earlier today and I was not surprised by the results. <br />
<br />
88% of people consulted reviews<br />
52% said friend recommendations were important<br />
48% said consumer reviews were important<br />
<br />
But the one statistic that really stood out was 67% of people with concerns about trustworthiness of the reviews, believing positive ones were paid for and negative ones suppressed.<br />
<br />
I think that a healthy question needs to be raised when look at reviews from customers and it is the responsibility of the publisher to check the source ... <a href="http://www.tripadvisor.co.uk/">Trip Adviser </a>don't do this and it has caused a lot of issues for businesses especially when your competitor has decided to <a href="http://www.momentumhub.blogspot.co.uk/2012/05/marketing-warfare-strategies.html">attack your business</a>.<br />
<br />
We get reviews from all of our customers at <a href="http://www.momentumcoachhire.com/">Momentum Coach Hire (MCH)</a> and try to respond as quickly as possible to service issues. it is not always perfect but we are trying our best to improve our levels of customer service.<br />
<br />
We request reviews from all of the customers using <a href="http://coachcompare.com/">CoachCompare.Com</a> and we make sure that all reviews come from customers who have actually booked the trip. We do edit the reviews and we don't always publish the comment whilst including the score - this is to make sure the <a href="http://www.coachcompare.com/">coach hire</a> companies are not being unfairly treated.<br />
<br />
Recently whilst working out how to deal with the Marketing warfare strategy our competitor was implementing against us we had to talk with <a href="http://www.reviewcentre.com/">Review Centre</a>. They have put checks in place to stop fraudulent reviews from both sides and even though we still found a few issues they did resolve the problems well.<br />
<br />
Reviews are good and so is a healthy distrust because every customer must make their own mind up based on the complete experience they have with an organisation.<br />
<br />Anonymoushttp://www.blogger.com/profile/03767692635654145424noreply@blogger.com0tag:blogger.com,1999:blog-6619477163938253356.post-8964219442298432242012-05-18T07:46:00.002-07:002012-05-18T07:46:37.982-07:00The New Momentum Football KitThe new <a href="http://www.momentumcoachhire.com/">Momentum</a> football kit ready for the Royals Cup on the 27th May at <a href="http://www.momentumcoachhire.com/reading-football-club-coach-promotion/">Reading Football Club</a>.<div>
<br /></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="http://3.bp.blogspot.com/-ibgPA_fXC6o/T7ZcM9BC9bI/AAAAAAAAAeo/my2XxokwD3E/w319-h239-n-k/DSC00040.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://3.bp.blogspot.com/-ibgPA_fXC6o/T7ZcM9BC9bI/AAAAAAAAAeo/my2XxokwD3E/w319-h239-n-k/DSC00040.JPG" /></a></div>
<div class="separator" style="clear: both; text-align: center;">
<br /></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="http://2.bp.blogspot.com/-zJm1p9zWnqg/T7ZcL4AzMKI/AAAAAAAAAeg/dZ2ZTe-72HY/w397-h223-n-k/DSC00043.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="179" src="http://2.bp.blogspot.com/-zJm1p9zWnqg/T7ZcL4AzMKI/AAAAAAAAAeg/dZ2ZTe-72HY/w397-h223-n-k/DSC00043.JPG" width="320" /></a></div>
<div class="separator" style="clear: both; text-align: center;">
<br /></div>
<div>
<br /></div>Anonymoushttp://www.blogger.com/profile/03767692635654145424noreply@blogger.com0tag:blogger.com,1999:blog-6619477163938253356.post-85173611806521757352012-05-18T02:56:00.001-07:002012-05-18T02:56:51.589-07:00Momentum Hub Interview On Marlow FM<a href="http://www.linkedin.com/in/johnwhitehurst">John Whitehurst</a> of <a href="http://www.momentumhub.com/">Momentum Hub</a> talking to <a href="http://www.linkedin.com/pub/carla-delaney/0/3a4/a37">Carla Delany</a> about <a href="http://www.momentumhub.com/">Momentum Hub</a> following the <a href="http://www.marlowfm.co.uk/programmes/bizbuzz/index.html">Biz Buzz</a> radio show on <a href="http://www.marlowfm.co.uk/">Marlow FM</a>.<br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<iframe allowfullscreen='allowfullscreen' webkitallowfullscreen='webkitallowfullscreen' mozallowfullscreen='mozallowfullscreen' width='320' height='266' src='https://www.youtube.com/embed/Ir60V754L48?feature=player_embedded' frameborder='0'></iframe></div>
<br />Anonymoushttp://www.blogger.com/profile/03767692635654145424noreply@blogger.com0tag:blogger.com,1999:blog-6619477163938253356.post-1065228884240523702012-05-14T08:28:00.002-07:002012-05-14T08:28:20.533-07:00Apologies To CustomersPlease accept our apologies for the issues we have had with the email system over the last few days, customers have had a number of multiple emails sent to them. <br />
<br />
This was not on purpose and I am trying to apologies to you all directly.<br />
<br />
John<br />
<br />Anonymoushttp://www.blogger.com/profile/03767692635654145424noreply@blogger.com0tag:blogger.com,1999:blog-6619477163938253356.post-48314335006825298762012-05-09T06:51:00.000-07:002012-05-09T06:51:23.212-07:00Second Release Of Momentum HubThe second release of <a href="http://www.momentumhub.com/">Momentum Hub</a> is due to go live tomorrow and it is an exciting step forward for the business. <br />
<br />
Those clever people in IT have been working on the development of the new proposal system to help people to plan the marketing campaign effectively.<br />
<br />
<a href="http://www.momentumhub.com/">Hub</a> now has a local targeting tool, new contextual planning variables and an exciting reporting interface to improve ROI tracking.<br />
<br />
I am looking forward to spending the day planning and getting new proposals out to customers.<br />
<br />
<br />Anonymoushttp://www.blogger.com/profile/03767692635654145424noreply@blogger.com0tag:blogger.com,1999:blog-6619477163938253356.post-5123268785971470522012-05-08T08:41:00.000-07:002012-05-08T08:41:30.838-07:00Marketing Warfare StrategiesI have been dealing with a competitor who has decided to adopt a <a href="http://en.wikipedia.org/wiki/Marketing_warfare_strategies">marketing warfare strategy</a> against a number of our products.<br />
<br />
The campaign has been targeted at <a href="http://www.momentumcoachhire.com/">Momentum Coach Hire (MCH)</a> using <a href="http://www.reviewcentre.com/">Review Centre</a> as the main medium, generally because it is easy to post reviews on the site.<br />
<br />
It is the competitor because he does not hide his login when commenting on the website and secondly because he has taken to copying reviews from our website to put them live with a low score attached.<br />
<br />
We know they have not come from the customer because we get the original review and talk to our customers on a regular basis. I also post on the reviews to ask the customer to call me with their complaint, shock horror we don't get any calls.<br />
<br />
As a marketing strategy it can only be described as pointless, attacking our brand is not building your own brand. People can now see through the spam because the competitor constantly talks about our business model and does not even understand the model which is also open on all our websites.<br />
<br />
The sad thing is that for real customers it can give them a skewed view of a company and is not reflective of the market place. We ask all customers to review our service, publish the results, we have open scores for all suppliers and a robust customer complaint process. <br />
<br />
We still get things wrong at times and we have to deal with a lot of awkward customers, that is the nature of the business. <br />
<br />
The funny thing is that the strategy adopted by the competitor has helped us to improve our internal and external processes. <br />
<br />
So thank you for attacking us, it has made us better at our job and is starting to help us transform our customer management process.<br />
<br />Anonymoushttp://www.blogger.com/profile/03767692635654145424noreply@blogger.com0tag:blogger.com,1999:blog-6619477163938253356.post-14310392027289335602012-05-08T03:49:00.002-07:002012-05-08T03:49:42.718-07:00Interesting Article On The BBC Online ParticipationInteresting article on research from the BBC about <a href="http://econsultancy.com/uk/blog/9806-is-the-1-participation-rule-dead-the-bbc-thinks-so?utm_medium=twitter&utm_source=twitterfeed">online participation.</a><br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="http://assets.econsultancy.com/images/resized/0001/8531/bbc_participation_choice_graph-blog-full.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="233" src="http://assets.econsultancy.com/images/resized/0001/8531/bbc_participation_choice_graph-blog-full.png" width="400" /></a></div>
<br />Anonymoushttp://www.blogger.com/profile/03767692635654145424noreply@blogger.com0tag:blogger.com,1999:blog-6619477163938253356.post-50099910847677249742012-05-03T03:16:00.000-07:002012-05-03T03:16:18.120-07:00Quality Of Media ProcessesWe have been doing a lot of work on <a href="http://www.momentumhub.com/">Momentum Hub</a> to improve the quality of the processes, campaign creation, creative creation, campaign delivery, vouching and reporting. <br />
<br />
This development work, combined with the day-to-day process of managing the marketing and media relationships has really got me thinking about the quality of the media processes.<br />
<br />
A lack of quality control seems to have never been addressed; poor processes are perpetuated through indifference and the shrug of the shoulders.<br />
<br />
It the current climate people should be looking to improve the return on investment but the focus is on cutting budgets and not improving the return by eliminating errors.<br />
<br />
<br />
<br />Anonymoushttp://www.blogger.com/profile/03767692635654145424noreply@blogger.com0tag:blogger.com,1999:blog-6619477163938253356.post-59008398952488002982012-05-01T08:38:00.002-07:002012-05-01T08:38:50.994-07:00Momentum Hub On Front Page B4 Berkshire<div class="separator" style="clear: both; text-align: center;">
<a href="http://3.bp.blogspot.com/-hlUgRGEkOf4/T6ADbYsf83I/AAAAAAAAAb0/BXLKV0OVUUc/s1600/B4Berkshire.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="400" src="http://3.bp.blogspot.com/-hlUgRGEkOf4/T6ADbYsf83I/AAAAAAAAAb0/BXLKV0OVUUc/s400/B4Berkshire.png" width="283" /></a></div>
<br />Anonymoushttp://www.blogger.com/profile/03767692635654145424noreply@blogger.com0