The second release of Momentum Hub is due to go live tomorrow and it is an exciting step forward for the business.
Those clever people in IT have been working on the development of the new proposal system to help people to plan the marketing campaign effectively.
Hub now has a local targeting tool, new contextual planning variables and an exciting reporting interface to improve ROI tracking.
I am looking forward to spending the day planning and getting new proposals out to customers.
Showing posts with label reporting. Show all posts
Showing posts with label reporting. Show all posts
Wednesday, 9 May 2012
Thursday, 3 May 2012
Quality Of Media Processes
We have been doing a lot of work on Momentum Hub to improve the quality of the processes, campaign creation, creative creation, campaign delivery, vouching and reporting.
This development work, combined with the day-to-day process of managing the marketing and media relationships has really got me thinking about the quality of the media processes.
A lack of quality control seems to have never been addressed; poor processes are perpetuated through indifference and the shrug of the shoulders.
It the current climate people should be looking to improve the return on investment but the focus is on cutting budgets and not improving the return by eliminating errors.
This development work, combined with the day-to-day process of managing the marketing and media relationships has really got me thinking about the quality of the media processes.
A lack of quality control seems to have never been addressed; poor processes are perpetuated through indifference and the shrug of the shoulders.
It the current climate people should be looking to improve the return on investment but the focus is on cutting budgets and not improving the return by eliminating errors.
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